[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
The new animated film from BMW may come as a surprise. The 3-minute spot is not heavily branded, and is a big departure from the kind of content typically associated with BMW. 宝马最新的动画广告大片令人倍感意外。这部时长3分钟的短片没有什么硬核品牌露出，风格和内容也与宝马一贯的经典套路完全不同。 The historical piece with a modern twist … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
CREDITS 制片团队 Client 客户：LILANZ 利郎 Agency 代理：MATCH 马马也 Production House 制作公司：Kuiyou 上海葵友广告 Executive Producer 监制：姚怡雯 刘澄昊 Producer 制片：王爽 Director 导演：沈煜杰 Art Director 美术指导：唐峥 DoP 摄影指导: 席冰 Post Company 后期公司：CO2 Editor 剪辑：席燕翔 Colorist 调色：MZ Music 音乐：Let\’s Music Spokesmen 代言人：韩寒、李诞
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
Period-piece drama-like commercial films that immerse viewers in the past are a well-established genre in Chinese ad industry. They often try to convey a deeper meaning and have an educational element like last year’s award-winning mini-film “The last transaction of … »
CREDITS 制片团队 Client：Champion Creative/Production: Touching Studio Director: Gerhan Executive Producer: Roy Ling AD: MIHAKOO Line Producer: Yang Tao Production Coordinator: Feng Feng / Panda D.O.P.: Binbin Styling: ReSet Styling Studio Post Director / Editor: Roy Ling SFX supervisor: Gary Guan Colorist: 阿瓜@MPC / MZ Studio
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
Rogier Bikker is the Dutch founder and CEO of TOMORROW, a Shanghai-based creative agency with an ambition: to make Chinese youth fall in love with your brand. He says that his team of talented young people creatives gives him an edge in grasping what … »
CREDITS 制片团队 Client 客户：Leica CL Producer 制片：熊小默 Director 导演：林嘉澍flypig DOP 摄影师：里奥凡 Actors 演员：黄觉 文琪 Music & Sound Design 音乐设计：Hank Lee Sound Supervisor：Jade Huang Dialogue Clean-Up：项星瑜 Camera Crew 摄像组： 王之連 袁岱川 袁媛
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
Weekly AD｜「H&M 不一样」Forsman & Bodenfors 事话 x Central Studios 奂镜